In-house Marketing in the UK

Charts and data on a desk

In the UK, various sectors with a high demand for consumer goods and services are the leading recruiters of marketing professionals. Among these sectors are:

  • Technology and software

  • Retail and e-commerce

  • Finance and banking

  • Healthcare and pharmaceuticals

  • Telecommunications and media

  • Fast-moving consumer goods (FMCG)

  • Tourism and hospitality

  • Automotive and transportation

  • Energy and utilities


The need for effective consumer outreach, brand awareness building, and sales and revenue generation drives the demand for marketing professionals in these sectors. Additionally, the growth of digital technologies and the increasing importance of data and analytics in marketing have led to a surge in demand for marketing professionals with expertise in these areas. Companies are looking to reach new markets and integrate people that understand their audiences, bridging the gap between producer and consumer.


In the technology and software sector, marketing is highly specialised and dynamic. It requires an in-depth understanding of the industry and its customers. Common marketing activities in this sector include product launches, digital marketing, event marketing, and content marketing. The innovation tends to need a diverse marketer that can quickly adapt to new challenges. You’ll love this sector if you aren’t afraid of fast paced change and like working with technical documents.


Fast-moving consumer goods (FMCG) and e-commerce sectors are heavily focused on consumer marketing. In the FMCG sector, marketing professionals promote and sell consumer products such as food and beverages, personal care items, and household goods. E-commerce marketing is focused on promoting products and services online, involving a mix of digital marketing tactics. This might appeal to you if you’re interested in platforms like Amazon, especially as their advertising platform becomes more important.


Marketing in the finance and banking sector involves promoting financial products and services to both consumers and businesses. Digital marketing plays a particularly important role in this sector as many consumers are increasingly turning to the internet to research and compare financial products and services. The financial sector is one of the best performing in the UK, there’s a lot of potential for higher salaries and a diverse day to day in the financial sector.


In the pharmaceutical industry, marketing professionals promote prescription drugs and medical devices to healthcare professionals and consumers. Marketing activities in this industry include promoting new drug launches, developing and distributing educational materials and resources, organising scientific conferences and symposiums, and conducting market research. This sector has had a spotlight on it recently, with money pumped in from investors, especially as biotech and engineering become more dynamic and active.


Marketing in the telecommunications and media industries involves promoting products and services related to telecommunications, such as mobile phones, internet services, and cable TV, as well as media products like magazines, newspapers, and online content. Marketing activities in these industries include advertising, direct marketing, event marketing, and digital marketing. As these sectors continue to grow in the UK and develop new technologies, there will always be a space for additional marketing support.


There are several emerging sectors in the UK likely to hire marketing teams in the near future, including artificial intelligence (AI) and machine learning (ML), renewable energy, healthcare technology (HealthTech), e-commerce and online retail, and cybersecurity. The exact industries and sectors that will be hiring marketing professionals will depend on various factors such as the overall health of the economy, the level of investment in new technologies, and changes in consumer behaviour and preferences.