Working in a marketing agency in the UK can be fast-paced and dynamic, with each day bringing new challenges and opportunities to find out more about working in marketing read this interview with our marketing specialists. In this blog we have provided what a typical day in the life of a marketing professional in a UK agency:
Arrival and check-ins: You'll likely start the day by checking your emails and responding to any urgent messages or requests from clients or colleagues. You'll then attend a daily stand-up or team meeting to get an update on what everyone is working on and what support is needed.
Client calls and meetings: Depending on your role, you may have regular calls or in-person meetings with clients to discuss their marketing campaigns, review results, and plan future strategies.
Campaign development and execution: A significant part of your day will be dedicated to developing and executing marketing campaigns. This can involve research, strategy development, creative brainstorming, copywriting, designing, and testing.
Collaboration and teamwork: Marketing agencies often work in cross-functional teams, so you'll collaborate with designers, web developers, account managers, and other specialists to ensure that campaigns are delivered to the highest standard.
Reporting and analysis: Regular reporting and analysis of campaign performance is crucial in marketing, so you'll likely spend some time each day analysing data, reviewing reports, and making recommendations for future campaigns.
Staying up to date: Marketing is a rapidly evolving industry, so it's important to stay up to date with the latest trends, technologies, and best practices. You may spend some time each day reading industry blogs, attending webinars, or learning about new tools and techniques.
Overall, working in a marketing agency can be challenging but also rewarding. You'll have the opportunity to work on a variety of projects, develop your skills, and make a real impact on clients' businesses.
What's the hierarchy of most UK marketing agencies?
The hierarchy of most marketing agencies in the UK typically includes the following roles:
Entry-level positions: These may include roles such as marketing assistant, junior copywriter, or junior designer. Entry-level employees typically support the wider team with research, data analysis, and other administrative tasks.
Account executives and coordinators: These roles are responsible for managing client relationships and ensuring that campaigns are delivered on time and to budget. Account executives and coordinators may also be involved in strategy development and creative brainstorming.
Senior account executives and managers: Senior account executives and managers have more responsibility for client relationships and campaign delivery. They may lead a team of junior colleagues and be involved in developing more complex marketing strategies.
Group account directors and directors: Group account directors and directors are responsible for the overall performance of their client portfolio and lead the wider team in delivering marketing campaigns. They also play a key role in business development and new business acquisition.
Executive leadership: This includes roles such as CEO, CMO, and managing director. The executive leadership team sets the direction for the agency, drives growth, and is responsible for the overall performance of the business.
It's important to note that the hierarchy of marketing agencies can vary depending on the size and structure of the organisation. Some smaller agencies may have a flatter structure with fewer levels of hierarchy, while larger agencies may have more specialised roles and a more complex hierarchy.
Marketing agencies typically bring on new clients through a combination of business development activities, word-of-mouth referrals, and responding to requests for proposals (RFPs). Here are some common strategies and tactics that agencies use to win new business:
Networking: Networking is a critical part of business development in marketing agencies. Agencies attend industry events, join professional organizations, and build relationships with potential clients through personal and professional connections.
Proactive Outreach: Agencies often proactively reach out to potential clients to introduce their services and build relationships. This can involve direct mail, email marketing, or even cold calling.
Case studies and portfolios: Marketing agencies showcase their work through case studies, portfolios, and testimonials. These materials demonstrate their expertise and help potential clients understand the value they can bring to their business.
Responsiveness to RFPs: When a potential client issues an RFP, agencies can respond with a proposal outlining their services, experience, and approach. A well-crafted proposal can set an agency apart from its competitors and help win new business.
Referrals: Word-of-mouth referrals can be a valuable source of new business for marketing agencies. Agencies build strong relationships with their clients and ask for referrals to help grow their client base.
Digital Marketing: In the digital age, agencies also use digital marketing techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to attract new clients.
In summary, bringing on new clients is a crucial part of the marketing agency business, and agencies use a variety of strategies and tactics to win new business. A successful business development strategy requires a combination of outreach, digital marketing, and strong relationships with potential clients.
According to the Marketing Agencies Association (MAA), the marketing services sector in the UK is worth approximately £23 billion annually and employs over 150,000 people. This figure includes not just advertising and marketing agencies but also market research, public relations, and events management companies.
The UK marketing industry is known for its creativity, innovation, and expertise, and has a global reputation for excellence. The sector is constantly evolving and adapting to new technologies, consumer trends, and changing business models, and is expected to continue to grow and make a significant contribution to the UK economy in the years to come.
What kind of person might suit a marketing agency environment?
Marketing agencies are fast-paced, dynamic environments that require a variety of skills and personality traits. The following types of individuals may be well-suited to a marketing agency environment:
Creative Thinkers: Marketing agencies require individuals who can think outside the box, develop innovative ideas, and bring a fresh perspective to campaigns.
Excellent communicators: Effective communication skills are essential in a marketing agency environment. Agency employees must be able to articulate ideas clearly, build strong relationships with clients and colleagues, and present their work in a compelling way.
Organised and detail-oriented: Marketing agencies often work on multiple projects simultaneously, and it's important that employees can manage their time effectively, prioritize tasks, and pay attention to detail.
Collaborative: Marketing agencies are team-oriented environments where collaboration is key. Employees must be able to work well with others, contribute to team brainstorming sessions, and provide constructive feedback to colleagues.
Adaptable: Marketing agencies work in a constantly changing environment, and employees must be able to adapt to new technologies, trends, and client requirements. A willingness to learn and a flexible approach is crucial.
Passionate about marketing: Marketing agencies require individuals who are passionate about marketing and have a deep understanding of the industry. Employees should have a genuine interest in staying up to date with the latest trends and techniques and be able to apply this knowledge to their work.
Results-driven: Marketing agencies are focused on delivering results for their clients, and employees must be driven to achieve goals and deliver campaigns that deliver a return on investment.
In summary, marketing agencies require individuals who are creative, communicative, organized, collaborative, adaptable, passionate about marketing, and results driven. If you possess these qualities and are looking for a fast-paced, dynamic environment, a career in a marketing agency could be the perfect fit for you.
Ready to kick-start your Marketing career? Check out our latest Marketing opportunities and see how we help both clients and candidates find their perfect fit.