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How to get into marketing our experts interview select recruitment specialists
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How to get into marketing: an interview with our experts

  • Publish Date: Posted over 1 year ago

​Have you ever wondered how to kickstart a career in Marketing? Our Recruitment Specialists are here to provide an insight into the marketing industry, and answer some frequently asked questions regarding the different roles available within marketing.

How big is the UK marketing industry?

The marketing industry in the United Kingdom is a significant part of the UK economy and is estimated to be worth billions of pounds. According to the Advertising Association, in 2020, the advertising and marketing industry in the UK was worth £120 billion and supported over 1.3 million jobs. The UK is home to some of the largest and most well-known marketing and advertising agencies in the world, as well as numerous in-house marketing teams across various industries. The marketing industry in the UK continues to grow and evolve, driven by advances in technology, changes in consumer behavior, and an increasing focus on digital marketing.

 

What would make a marketing career right for me?

A career in marketing may be right for you if you:

Enjoy creativity and problem-solving: Marketing involves finding innovative ways to reach and engage target audiences, and requires the ability to think outside the box and find solutions to marketing challenges.

Have strong communication skills: Marketing requires effective communication both internally and externally, including the ability to write compelling copy, deliver presentations, and collaborate with others.

Are data-driven: Marketing relies on data and analytics to inform strategy and measure success. If you enjoy working with numbers and using data to make decisions, a career in marketing may be a good fit.

Are curious and enjoy learning: Marketing is constantly evolving, and staying up-to-date on the latest trends and technologies is critical. If you have a passion for learning and staying ahead of the curve, marketing may be the right career for you.

Thrive in a fast-paced environment: Marketing campaigns often have tight deadlines and require quick thinking and adaptability. If you are comfortable with change and enjoy a fast-paced work environment, marketing may be a good fit.

Ultimately, the best way to determine if a career in marketing is right for you is to gain hands-on experience through internships or entry-level jobs and assess your strengths, interests, and passions.

 

How do I start a career in marketing and where can it lead?

Starting a career in marketing typically requires a bachelor's degree in marketing, advertising, or a related field, although a degree in any discipline may be acceptable for entry-level positions.

Additionally, gaining practical experience through internships or entry-level jobs can help build a strong foundation and make you more competitive in the job market.

A career in marketing can lead to various roles such as:

  • Brand Manager

  • Marketing Manager

  • Digital Marketing Manager

  • Product Manager

  • Market Research Analyst

  • Sales and Marketing Director

  • Chief Marketing Officer (CMO)

With experience and proven success, marketing professionals can progress to higher-level positions, take on larger marketing campaigns, or move into related fields such as advertising, public relations, or sales.

 

Tell me more about early careers marketing?

Early careers in marketing usually involve entry-level positions such as:

Marketing Coordinator: This role supports the marketing team by assisting with day-to-day tasks such as organizing events, managing social media accounts, and updating marketing materials.

Digital Marketing Associate: This role focuses on digital marketing strategies such as email campaigns, search engine optimization, and social media advertising.

Sales and Marketing Representative: This role involves working with customers and clients to promote and sell products or services.

Market Research Analyst: This role involves gathering and analyzing data to understand consumer behavior and market trends, and using that information to inform marketing strategies.

In these early career roles, individuals have the opportunity to gain practical experience, learn about various aspects of the marketing industry, and network with professionals in the field. As they progress in their careers, they can then specialise in a specific area of marketing or take on more senior roles with greater responsibilities.

 

Should I go for a career in a marketing agency or in-house marketing?

The choice between a career in a marketing agency or in-house marketing depends on your personal goals, strengths, and preferences. Both options have their own unique benefits and drawbacks.

Working in a marketing agency can offer the opportunity to work on a variety of projects and clients, giving you exposure to different industries and marketing strategies. Agencies often have a fast-paced and dynamic work environment, and there may be opportunities for growth and advancement.

On the other hand, working in-house for a single company can provide more stability and a clearer understanding of the company's goals and target audience. In-house marketing teams have a closer connection to the overall business strategy and may have more resources and support for marketing initiatives.

Ultimately, it's important to consider your strengths and career goals to determine which option is best for you. Consider researching and reaching out to professionals in both areas to get a better understanding of the day-to-day responsibilities, work environment, and career growth opportunities.

 

What are typical jobs within a marketing agency?

A marketing agency typically has a range of positions and job roles, including:

Account Manager: This role is responsible for managing relationships with clients, ensuring their needs are met, and overseeing the day-to-day execution of marketing campaigns.

Copywriter: This role writes compelling and effective copy for advertisements, websites, and other marketing materials.

Art Director: This role is responsible for the visual design of marketing materials, including advertisements, websites, and packaging.

Digital Strategist: This role focuses on developing and executing digital marketing strategies, including search engine optimization, social media advertising, and email campaigns.

Media Planner: This role is responsible for researching and selecting media outlets for advertising campaigns and negotiating advertising rates.

Marketing Analyst: This role collects and analyzes data to inform marketing strategy and measure campaign effectiveness.

This list is not exhaustive and the specific job roles within a marketing agency may vary depending on the size and focus of the agency. Agencies may also have roles focused on public relations, event management, or market research.

 

What are typical jobs within in-house marketing?

In-house marketing teams are responsible for promoting the products, services, or brand of a single company, and typically have the following job roles:

Marketing Manager: This role is responsible for developing and implementing the company's marketing strategy and overseeing day-to-day marketing operations.

Brand Manager: This role is responsible for defining and maintaining the company's brand image and messaging across all marketing materials and communications.

Product Manager: This role is responsible for managing the life cycle of a company's products, from research and development to marketing and sales.

Digital Marketing Manager: This role focuses on executing the company's digital marketing strategy, including email campaigns, search engine optimization, and social media advertising.

Marketing Coordinator: This role supports the marketing team by assisting with day-to-day tasks such as organizing events, managing social media accounts, and updating marketing materials.

Market Research Analyst: This role collects and analyzes data to understand consumer behavior and market trends, and uses that information to inform marketing strategies.

The specific job roles within an in-house marketing team may vary depending on the size and focus of the company, but these roles are typically common in most organisations.

What are marketing salaries like in East Anglia?

Marketing salaries in East Anglia, can vary widely depending on factors such as job role, level of experience, and the size and type of company.

According to Glassdoor, the average salary for a marketing professional in East Anglia is around £30,000 to £40,000 per year. However, salaries for senior marketing roles, such as Marketing Manager or Director, can be significantly higher, ranging from £50,000 to £100,000 or more per year.

It's important to note that salaries can vary greatly depending on the specific company and industry. For example, marketing salaries in the tech or finance industries may be higher compared to other industries in the region. It's also worth considering that other factors, such as location, benefits, and company culture, can be just as important as salary when evaluating a job offer.

If you're looking for your next opportunity or to begin a career in marketing, view our latest Sales & Marketing jobs here.

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