Senior CRM Executive (12 Month Maternity)

Job Title: Senior CRM Executive
Job Type: 12 month maternity contract
Salary: £25,000 – £32,000
Location: Leicestershire / Nottingham
Hours: 37.5 hours per week Monday to Friday

We are looking for a highly motivated individual who can drive online sales through the establishment of a range of direct mail and email marketing campaigns to existing customers, increasing revenue, customer loyalty & lifetime value.

Duties of a Senior CRM Executive:

• Manages customer databases, segmentation and data protection preferences to effectively manage CRM activity and create personalised and automated marketing campaigns;
•Build relevant newsletter, lifecycle, abandonment and automated trigger journey campaigns based on data analysis
•Create and monitor RFM and behavioural segments of our customers and create campaigns to maximise opportunity, improve retention and build LTV
•Develop leads and prospects into customers
•Develop SMS and retargeting campaigns
•Ensures all communications with the customer or prospect use optimal marketing messages and branding, to increase engagement, encourage repeat business, develop brand loyalty, and ultimately drive revenue – creating an effective customer journey
•Works closely with Customer Engagement Manager and rest of marketing team, to plan and develop ideas for content, imagery, and graphics, and use these to create inspiring marketing campaigns;
•Constantly tests and monitors CRM campaigns to improve KPIs;
•Manages external and internal designers to produce marketing collateral for marketing campaigns, ensuring that brand and tone are consistent and effective;
•Keeps abreast of competitor activity and brands targeting older / disabled people or carers to explore new opportunities for maximisng engagement or revenue.
•Works with other departments to develop campaigns based on business needs, i.e. driving sales of branded products, promoting new products, etc
•Works closely with clinical / OT team to ensure relevant content is available through campaigns
•Develops printed marketing materials when required to support sales team efforts

What we look for in a Senior CRM Executive:

•Strong CRM experience
•Strong experience using with CRM/CDP/ESP tools
•Strong understanding of GDPR
•Strong understanding of customer data and segmentation
•Able to create CRM journeys
•Prioritisation skills
•Project management skills
•Eye for detail, design-led, able to brief designers and achieve desired look and content
•Effective content writer
•Planning expert, able to keep to deadlines
•Literate in google analytics, excel, email platforms
•Able to work independently and with teams around the business

All successful applicants would be subject to a basic DBS disclosure and CPA agreement.
In return we offer you the following;

•A chance to work as part of a great team doing a rewarding job (structured hours and days)
•Competitive salary and benefits
•Pension scheme
•Enhanced holiday of 33 days per year (inc banks) which increases with service up to 38 days per year (inc banks)
•Participation in our employee recognition scheme
•Progression opportunities

If you have the skills and experience and would like to be considered, please apply today by sending a copy of your cv to Donna at

Job Summary

Job Title Senior CRM Executive (12 Month Maternity)
Location Coalville, Leicestershire
Job Type Contract
Salary Negotiable
Last Updated 11/06/2020
Reference SF49019
Apply now
Apply Now

Apply now

If this looks like the ideal job for you, we’re just going to need a couple of details.

Apply Later

Apply later

Need to give your CV a once over, or check in with your referees?
Not a problem! Pop in your email and we’ll send you a link so that you can easily find this listing later.