PPC Specialist

Position: PPC Specialist
Salary: £25,000 – £33,000
Contract: Permanent
Location: Lincoln

Job Summary

As a PPC Specialist, your sole focus will be to maintain company paid search accounts, optimise and expand them as per targets set by management. You will be the driver of numbers and revenue and you will achieve this via running campaigns and utilising data effectively.

As the ideal candidate, you will be an experienced PPC Executive who has worked with Google AdWords, Bing & Shopping Channel Ads. You will have strong quantitive and analytical skills with demonstrable experience within ecommerce paid search campaigns, strategies & tactics.

Key Responsibilities

• Define and implement a through the funnel biddable media strategy (acquisition and re-targeting) incorporating PPC, Display and Paid
Social channels
• Regular and ad-hoc reporting of several campaign elements e.g. copy, keywords, landing pages etc.
• Analysis of results and interpretation of findings to shape activity and deliver growth requirements
• Analysis of activity and performance of paid search campaigns
• Create and develop PPC campaigns including undertaking keyword research, copy writing and trafficking
• Developing and launching timely promotions
• Adept at keeping up-to-date with the latest industry trends and feedback to wider PPC where applicable
• Working to business KPI targets
• Explore other biddable media initiatives to diversify traffic sources
• Utilise strong analytics skills to ensure best performance

Essential Skills

• Experience managing paid search campaigns
• Experience in PPC through Google AdWords, Bing & Shopping Channel Ads for the UK market
• Strong quantitive and analytical skills
• Strong commercial acumen, highly numerate and analytical with a passion for analysis and the ability to turn the data into actions
• You will like reports and numbers but only when they help you to achieve your goals
• Excellent numeracy skills and Excel knowledge
• Passionate about digital media and committed to building a career in Search Marketing
• Exceptional attention to detail and the ability to work towards tight deadlines within a fast-paced environment.

We are reviewing applications on a rolling basis so should you be interested please contact Mohammed Alexander at Select Appointments on 01522 533 778 as soon as possible to avoid disappointment.

Job Summary

Job Title PPC Specialist
Location Lincoln, Lincolnshire
Job Type Permanent
Salary £33k
Last Updated 09/12/2019
Reference SF47706
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