Marketing Analyst

Position: Marketing Analyst
Salary: £25,000 – £30,000
Contract: Permanent
Location: Lincoln
Hours: Monday – Friday / 9.00am – 5.00pm

Our client is one of the UK’s largest vitamin and mineral company. They sell over 150 different products ranging from traditional vitamins and minerals including multivitamins, cod liver oil and omega 3 fish oils, to highly specialised products such as ginkgo biloba, glucosamine and chondroitin.

We are looking for an experienced professional in marketing analysis ideally with knowledge of using Data Visualisation Tools. This role will be providing commercial marketing insight and will have experience in marketing and sales analysis and will be able to not only extract the data but understand its commercial relevance.

Responsibilities & Tasks

• Produce reports and dashboards that provide key information to senior management on the performance of products, order channels,
customers and campaigns. Use these reports along with data visualisations to identify key trends and communicate actionable insights
• Deliver timely analysis on marketing campaigns and promotional activity. Present findings in a clear and effective manner
• Generate insight on customer behaviours to enhance our knowledge of the customer and suggest how they could be better targeted to
improve customer value
• Track and review pricing to ensure we continue to be competitive and generate suitable margins.
• Collaborate with other teams to ensure our data is accurate, high quality, relevant and that business rules are correctly implemented.
Actively seek resolutions where required
• Execute data selections for targeted marketing communications through applying segmentation and business rules across the customer
base
• Monitor the stock position of our products throughout the business and recommend discounts and promotions to help manage stock levels
• Work with predictive models and apply statistical techniques to deliver customer and commercial benefit and drive the business forward
• Perform ad hoc quantitative analysis to support decision making

Requirements

• Experience in a data analysis position
• Strong analytical and critical thinking skills
• Experience handling, manipulating, analysing and interpreting large amounts of data
• Highly numerate and commercially aware
• Strong attention to detail
• Experience of working with large volume, data-driven, marketing campaigns
• A passion for data and a desire to learn and implement advanced statistical modelling techniques
• A team player with good communication skills and the ability to work well with other departments in the business
• Highly proficient in Microsoft Excel
• Experience using data visualisations tools (Power BI, Tableau, etc.)

For further information please contact Mohammed Alexander at Select Appointments on 01522 533 778 for a confidential conversation.

Job Summary

Job Title Marketing Analyst
Location Lincoln, Lincolnshire
Job Type Permanent
Salary £30k
Last Updated 07/02/2020
Reference SF48339
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