Digital Marketing and Attribution Manager

Are you highly skilled in excel and data manipulation? Do you have some fantastic experience in cross channel marketing and performance analysis? If so, then I want to hear from you now! My client are a leading global organisation with offices across the UK and are now seeking a Digital Marketing and Attribution Manager to join them, based in their Suffolk (Lowestoft) or Earby office.

You will lead the ongoing channel optimisation and attribution modelling for the business and will be responsible for analysing performance. You will support the business in the optimisation of their overall source and distribution mix, whilst being a conduit of insight to the digital and marketing teams.

Key responsibilities
• Run the Attribution Modelling software, analyse trends and produce actionable insights
• Run data analysis reports when necessary and aid with gathering data for management presentations
• Keep up to date with all projects, campaigns, budgets and cross-channel performance of all acquisition and retention teams
• Liaise with Head of Marketing Technology to check the quality of data capture across all customer touch points
• Deep dive into complex data sets in order to understand, identify and monitor key factors which can improve KPIs and ROI and drive the business forward including customer database

Experience required:

•Highly skilled in Excel and data manipulation
•Experience in cross-channel digital marketing and performance analysis
•Ability to measure digital campaign performance against business objectives
•Excellent analytical and organisational skills.
•Excellent communication skills and great attention to detail.

Desirable:
• Experience with Attribution modelling software
• Deep technical knowledge of tracking systems, platform integrations and data transfer
• Experience of working with customer database platforms

This is an excellent opportunity and wont be available for long so get in touch now detailing your salary expectations and availability.
Fantastic salary and benefits is on offer.
Send to e.baylis@select.co.uk or call Emma for more information or for a confidential chat 01603 615511

Job Summary

Job Title Digital Marketing and Attribution Manager
Location Suffolk
Job Type Permanent
Salary £35k
Last Updated 13/05/2019
Reference SF45326
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